22 2014

jGROUP: Behind the Scenes at WETA-TV

10:30AM - 12:00PM  

Jewish Federation

Contact Sophie Novinsky

A very exciting morning with Jeff Bieber, Vice President WETA-TV. Bieber is responsible for program development, marketing and project management of national primetime series’ and special broadcasts on PBS. Bieber created with producer, The Latino Americans, a 6-hour documentary series, aired on PBS which follows the Jewish Americans, another project that he executive produced (aired in 2008). How do public media projects "break through" the media clutter? What is the value of public media campaigns? Come find out with a recap of The Jewish Americans, Latino Americans, and a sneak peak at the Italian Americans - featuring iconic Americans such as Frank Sinatra, Joe DiMaggio, Mario Cuomo, and others.